The ALS Ice Bucket Challenge caused a viral storm in 2014 raising money for MND. And it’s been in the news again this week.
The original fundraising concept saw 2.4 million people throw ice water over themselves and video the process. These clips were viewed by 440 million people all over the world. This earned the charity bucket loads (sorry) of funds, over $115 million to be exact, to fund research of MND.
ALS is a progressive neurodegenerative that affects nerve cells in the brain and spinal cords, leading to loss of muscle control and paralysis. It is known as MND – motor neurone disease – in the UK.
The ALS Association in America used the earnings to identify a new gene affected with the disease, silencing critics who declared the challenge as “slactivism” (a word meaning to serve egos only).
It’s true that some participants didn’t associate at the time that there was a charitable work at play. But imagine how good they feel now! The Ice Bucket Challenge has proven to be a phenomenal example of how the public can make a difference.
“It’s very exciting because it shows everyone who contributed to the ice bucket challenge that their donation had an impact on the research of MND,” said Brian Frederick, executive vice-president of communications and development at the ALS Association.
Everyone can challenge themselves to a task, goal or achievement, sporty or otherwise and raise money doing so. Top athlete Dame Kelly Holmes thought so, too, she joined GoRaise to raise funds for her Challenge last year: Dame Kelly Holmes Trust.
What stands GoRaise out from its competitors – apart from our smooth, streamlined, user friendly tech! – is that we offer an effortless way to start and set up Challenges via our website, and to have fun fundraising.
For more info on setting up your own Challenge via GoRaise please email firstname.lastname@example.org
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